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Special Event Productions

Strategic Planning and Event Development

• Develop and execute comprehensive special event campaigns, focusing on goals and objectives.

• Design strategies that effectively target and capitalize on current and future markets.

• Create Publicity and product placement strategies.

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Marketing

• Develop marketing plans.

• Market research (qualitative and quantitative).

  o Develop market studies (focus groups, consumer studies, etc.)

  o Study and analyze market information

• Target market identification.

• Direct and digital marketing.

• Develop immediate results through a cost-effective order/inquiry program.

Promotion

• Create, plan and implement special programs to produce, nurture and sustain interest and demand and online.

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Graphic Design/Production

• Create and design artwork and images for corporate identity, packaging, print, social media, electronic and outdoor media, promotional items.

• Write and produce photographic, print, digital, audio/visual and multi-media presentations.

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Media Placements

• Media planning and buying to maximize client’s dollar on a digital, local, national or international level.

• Placements in print, online, radio, television and outdoor.

Account Management

• Analyze, counsel and provide various client services in a professional, sensitive and timely manner.

• Timely and accurate reporting.

• Responsibility and accountability.

Publicity & Marketing Services

• Develop publicity campaigns, advertising concepts and marketing strategies which include the following: defining client’s immediate and long term goals; target audiences for media, public relations and sales; offering management and sales support; developing a mission statement and/or slogan; and fulfilling client’s wish list and deadline expectations.

• Service press materials to targeted media outlets, including national and international press, broadcast and social media, trade publications, alternative press, local media, consumer publications and other online media outlets.

• Pitch and coordinate interviews, appearances and announcements.

• Organize promotions and special events.

• Write and/or edit copy (i.e. press materials, proposals, by-liners, flyers, newsletters, etc.)

• Develop synergy opportunities between LAJ’s existing clients and associates.

• Management consulting, which includes strategic planning and sharing personal

  business contacts.

• Keep client abreast of trends and developments within their industry.

• Provide client with monthly activity reports, including media bookings, miscellaneous updates and expense reimbursements.

• Available to client during typical business hours and on a 24 hour, seven day a week basis when applicable.